FAQ

Video marketing is the art of promoting products and services with the help of videos. At Digital Leopard, we use different types of videos, including how-to videos, explainer videos, ad films, and customer testimonials, to reach your audience, raise awareness about your offerings, increase engagement with your brand, and drive sales for your marketing campaign.

Creating a healthy and effective video marketing strategy requires more planning and thought than traditional marketing strategies. Consider the following points to start with: Set your GOALS Define your AUDIENCE Define the TYPE of videos you want. Explainer / Live / Reels / Interview / Virtual Tour / Presentation / Product reviews / Video ads Create / curate your videos Share them Monitor their success

People watch over a billion hours of video and generate billions of views on YouTube every day. Video is a highly effective form of content for marketing, and its popularity has gone hand-in-hand with the rise of social media.

Video ads give advertisers unique opportunities to engage and convert prospects better than standard image ads. Both Amazon and eBay report that adding a video ad to a product description increases the chances of a shopper buying that item by up to 35%.

Here are five tips to help you create compelling, inspiring, and actionable online marketing videos: Center your video around the story, not the sale. Make your video feature the best 10 seconds ever. Use humor in your video – stop being so boring! Optimize your video for SEO – tag it up. Educate your customers with video and prove yourself.

Here are the five things you must do to plan successful video content: Outline your objectives Understand your target audience Focus on your core message Plan the specifics Write a video production brief